This brand new free tutorial outlines how the search engines work and also runs through a few of the key differences between the two leading search engines. The basic proposition being made is that the search engines have a list of variables that they are looking for in your website. If you have these key variables in place then you've got a great chance of getting a high ranking.
However, different search engines appear to attach different degrees of importance to different variables which is the reason why some websites which do well on one search engine but not so well on another.
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